The IPY Agency (I'm Promoting You) is a recognized Public Relations Consulting Firm adept in advice and guidance regarding marketing strategies, creative concepts, advertising, and event planning.
The IPY Agency LLC (formerly I’m Promoting You LLC) is an Atlanta based boutique public relations and event planning agency offering a personal alternative to large firms. We work intimately with you to craft and execute a public relations plan that will exceed your expectations. As your partner, we aggressively spread the word and deliver excellent results.
In addition to providing traditional public relations techniques through print and broadcast media, IPY Agency is a leader in Online Media Marketing, utilizing social networks and digital distribution outlets. The Online Media Marketing includes preparation and maintenance of optimized SEO press releases that contains: Keyword Anchor Text, Embedded News Images, and URL Keywords. Additionally, we provide detailed reporting and analysis.
The IPY Agency strongly believes creative positioning and consistent product placement is critical in gaining exposure, building awareness, and ultimately motivating sales. Our goal is to assist our clients in receiving a return on their investment. We accomplish this by developing and executing unique, custom public relations.
The IPY Agency knows public relations starts at the ground level. We are committed to building a one-on-one working relationship, with various, highly-skilled media vendors, through retainer or project-based campaigns. We are thorough. Our media placement reaches your audience through targeted demographic and geographic campaigns.
Behind the doors of The IPY Agency, lies a haven:
1. Creative and talented ideas
2. Large media network
3. Desire to grow your business
As advertising budgets and newsrooms are shrinking, media coverage about your company becomes more valuable. Consistent marketing is vital to your success.
The IPY Agency can help.
WHO WE ARE
The IPY Agency (I'm Promoting You) is a recognized public relations consulting firm adept in advice and guidance regarding marketing strategies, creative concepts, advertising, and event planning.
Brand Experience – The ideas of the IPY Agency staff engage the senses and create memorable moments while building buzz and extending advertising, publicity, and promotion efforts already in place. Our work includes mobile marketing programs, media events, product launches, guerilla and street marketing, conferences, trade shows, and environments. From the initial concept to the last detail of execution, our programs invite curiosity in surprising ways that leave a lasting impression.
Writing Services - the creation of press kits, biographies, press releases, pitch letters, and website copy
Media Outreach - press release and press kit distribution; getting press-worthy topics out on the wire to our extensive network of tailored contacts in print, radio & broadcast
Editorial Outreach - targeted pitches including seasonal stories, trend stories, new product launches, event promotions, TV appearances, and more
Contact Management - contacting & maintaining relationships with relevant connections for the client’s business goals.
Non-Traditional Exposure - (our specialty) finding unconventional ways to get you exposure & visibility in the industry and the market place
Event Creation - developing a press-worthy event concept
Event Production - for fashion shows, private parties, new product launches, performances, special events, and trade shows
Pre-Production Services - site inspections, negotiating rates, vendor recommendations, music, and catering
Event Planning - timeline logistics, staffing & branding coordination
Invitations: design, distribution, and guest list management
Celebrity and VIPs - invites of high profile appearances and performances
Press Coverage for Events - including photographers, print press and broadcast media
Gift Bag Fulfillment - acquiring & compiling promotional items for gifting
Securing Sponsorships: to assist with funding, liquor promotions and gift bags for events
Event Execution: bringing the event concept on paper to life!
"If I was down to my last dollar, I'd spend it on public relations."
WHAT WE DO
Event creation, production, pre-production, planning, Celebrity & VIP invites, press coverage, gift bag fulfillment, sponsorship & event execution.
BRANDING & PERSONALITY PROFILING
The IPY Agency specializes in brand and personality profiling for individuals and organizations.
Product placement is a form of advertisement, where your branded goods and/or services are placed in an attempt to secure the best exposure. These opportunities can be found in movies, music videos, the story line of television shows, magazines, news programs etc.
ADVERTISING & DESIGN
The IPY Agency cultivates ongoing relationships with Advertising and Design agencies who can effectively meet the needs of our clients. We leave no stone unturned when it comes to Client satisfaction.
The IPY Agency provides the best opportunity for its clients exposure through Online Blog sites, Social Networking sites and other online opportunities as the become available.
The IPY Agency monitors the competitive landscape of the category in which your brand resides; will seek to develop strategies to exploit market opportunities for your brand and will execute those strategies with the help of a cross-functional team.