In addition to public relations services, the IPY Agency also offers Conflict Resolution & Conflict Management help. People experiencing conflict tend to respond based on their perceptions of the situation rather than an objective review of it. This is where having a counseling intervention can benefit someone in overcoming their subjective frame of reference. Subsequently, people filter their perceptions (and reactions) through their values, culture, beliefs, information, experience, gender, and other variables. Conflict responses are filled with ideas and feelings that can be robust and powerful guides to our sense of possible solutions (Healey, 1995).